CHANSE Call Partner Search Tool

General Information

• Type: Partner looking for project
• Organisation: Luxembourg Institute of Socio-Economic Research, Urban Development and Mobility department
• Country: Luxembourg (LU)

Research area

• Call theme: Enhancing well-being for the future
• Keywords:

  Daily mobility pattern customer value wellbeing societal impact

• Brief description of your expertise / expertise you are looking for:

  Service marketing, passenger transportation marketing, travel behavior, management of transport service customer value, methodology of marketing research on passenger transport

• Brief description of your project / the project you would like to join:

  STIMULATING THE CHANGES IN THE CUSTOMER VALUE OF DAILY MOBILITY PATTERNS FOR THE IMPROVEMENT OF HUMAN WELLBEING The reason of any mobility of a person is positive impact on his wellbeing. The pattern of mobility is a social, psychological, market, economic, technical, culture and mentality phenomenon. We can influence the formation of mobility patterns from these positions excluding mentality and partly culture. Management of mobility pattern’ customer value (marketing influence) is the fastest and probably the most powerful societal impact. Research problem How we can manage Customer value of daily mobility patterns for the most efficient subjective\objective wellbeing improvement? RQs 1. How does the customer service value forms the daily mobility pattern? 2. How does the pattern of daily mobility affect subjective\objective wellbeing? 3. What should be the change in the attributes of customer value of the daily mobility pattern for effective improvement of subjective\objective wellbeing? 4. Do the priorities of such influence change from country to country? Why? 5. Segmentation by potential impact of daily mobility customer value on their wellbeing: methodology, cross-country analysis, profile of societal impact for segments Societal impact A knowledge base for developing of the marketing campaign of transport operator, transport agency and social purpose. Promoting the types of mobility that contribute most to wellbeing Research technology Development and promotion of the www resource in relation to the research problem. Survey will be conducted on the www. Www content: basic publications, literature review, research design, research methodology, descriptive statistics based on current survey data, policy brief, press kit. Comparison of survey results from 4-6 countries.

Oleksandr Bakalinskyi

• Organisation: Luxembourg Institute of Socio-Economic Research, Urban Development and Mobility department
• Position: Senior Research Scientist
• E-mail: Oleksandr.Bakalinskyi@liser.lu
• Phone: +352 585855-979
• Web: www.liser.lu